Tuesday 15 June 2010

New Resource - Brad Connect

Brad Connect is a comprehensive reference tool that allows you to source up to date information on the UK media industry, both quickly and efficiently.I

t does this by giving you detailed editorial, advertising sales and production information for all media channels in a format that's intuitive and user friendly.

Brad has provided accurate, comprehensive advertising information to advertisers and agencies for over 50 years. Today, Brad Connect encompasses every media platform - from newspapers to hot air balloons.
Each entry contains all of the information you need to make advertising decisions:
  • contact details
  • audience and readership figures
  • advertising rates
  • production data and more

You can access this resource from the Electronic Library using the Databases A-Z - you'll need a username and password to access the resource available from our password page. If you are accessing the password page from off-campus you need to input users\ before your username in order to get to the page e.g. users\bltjsmit

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